Blar i BI Open på forfatter "Ellingsen, Anna"
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Return on engagement : exploring its proposed antecedents, its impact on repurchase intention, and the moderation of involvement
Ellingsen, Anna (Master thesis, 2015-08-07)Every now and then, powerful consumer trends emerge. Companies have no other choice but to familiarize and adapt to the most powerful ones. Online social media are one of these trends, as it has revolutionized the way ...